Dharmesh Shah, Hubspot (and author of the popular On Startups blog) presents “Inbound Marketing” term, mostly how to attract customers to your product using SEO (Search Engine Optimisation) techniques.
He believes “Outbound Maketing” (traditional channels like TV, phones, …) that gives results in ~1% cases will be replaced by “Inbound Marketing” in future (allow the people to find your product). Dharmesh shows three main channels of “Inbound Marketing”:
- Google (and search engines)
- Blogs
- Social Networks (Like Facebook)
